In a move that signals a major shift in how global staffing firms adopt AI, TASC Outsourcing has partnered with Salesforce, the world’s #1 AI CRM to deploy Agentforce and unify its sales, marketing, and recruitment operations. The collaboration marks a significant step in modernising traditional workforce management by integrating autonomous AI agents that enhance productivity, streamline operations, to drive reveneue growth while strengthening customer engagement across India and the Middle East.
With over 8,000 associates and more than 500 customers across the UAE, Saudi Arabia, and the broader MENA region, TASC has leveraged Agentforce Sales to modernise its legacy recruitment-based workflows into a unified, sales-ready system. Integrated with TASC’s ATS (applicant tracking system) and ERP, the platform now streamlines sales and operations end to end, enabling faster responses, stronger coordination, and higher productivity across sales, recruitment, and delivery teams. Powered by Agentforce, TASC deployed two autonomous AI agents — a lead-sourcing agent and an outreach agent — that capture, qualify, and nurture leads at scale. The lead sourcing agent generated over 2,000 actionable leads, while the engagement agent significantly boosted email performance, resulting in a sixfold increase in response rates.
Combined with Tableau for advanced sales performance analytics across regions, this strategic deployment of Salesforce products positions TASC at the forefront of AI-driven innovation in the staffing industry and accelerates the company’s vision to evolve from a traditional staffing agency into a technology-first solution consultancy.
Through this collaboration, Salesforce and TASC are setting a new standard for AI-driven efficiency in the people solutions and HR outsourcing sector. By unifying sales, recruitment, and operational workflows, organisations can respond faster, make data-driven decisions, and scale with confidence in an increasingly competitive market.
Mankiran Chowhan, Managing Director – Sales & Distribution at Salesforce India, said “AI is redefining the future of work, and our partnership with TASC Outsourcing is a powerful example of how technology can unlock new levels of agility and intelligence. By unifying sales, recruitment, and operational workflows on Salesforce, TASC is not just accelerating growth, it’s shaping a smarter, more connected staffing ecosystem for India and the Middle East. This is the future of business; data-driven, automated, and deeply human in its impact.”
Richard Jackson, Chief Transformation Officer, TASC Group, said “Enterprises across the GCC are accelerating digital adoption, and the workforce landscape is evolving just as fast. Our collaboration with Salesforce enables us to deliver faster, smarter, and more integrated workforce solutions across onboarding, deployment, and compliance. By embedding real-time insights and automation into our core processes, we are building a future-ready organisation that can scale quickly while delivering exceptional value to clients across industries. This positions us strongly for continued expansion and unlocks meaningful value for the businesses we support.”
With this strategic deployment, TASC reinforces its commitment to leading the next era of AI-driven workforce innovation. As organisations across the region accelerate digital transformation, the TASC–Salesforce partnership stands as a benchmark for how intelligent automation, unified systems, and real-time insights can reshape the future of staffing and deliver measurable business impact.
