- Overcoming content discovery challenges with Single Sign-On, Single Subscription, and a Unified InterfaceAccess
- 24+ apps and 300+ channels seamlessly
- Partnered with top OTT platforms: Prime Video, Jio Cinema, Disney Hotstar, Zee 5, Sony Liv, YouTube, Discovery+, and many more.
- Includes popular services like Sun Nxt, Aha, Hoichoi, Lionsgate Play, Manorama MAX, Travel XP, Shemaroo, Fancode, and others.
Streambox Media, a strategic media-tech venture founded by Anuj Gandhi and supported by Micromax Informatics, Nikhil Kamath, and Stride Ventures, is proud to introduce Dor – India’s First Subscription-Based Television Service. With a focus on technological innovation and a seamless user experience, Dor aims to revolutionize how Indian households access and enjoy entertainment, whether at home or on the go. Launching on Flipkart on December 1st, 2024, Dor will later expand to other platforms and the offline distribution network.
This groundbreaking service combines a high-performance 4K QLED TV with access to SVOD and AVOD streaming platforms, live channels, gaming, news, and more, all within a single, affordable monthly subscription. Powered by the indigenously developed Dor TV OS, the platform delivers an intuitive and unified viewing experience, eliminating the need for fragmented navigation across multiple devices and apps.
Rahul Sharma, Co-Founder of Micromax Informatics, also shared his thoughts: “The home entertainment landscape is witnessing a tectonic shift with the rise of subscription and leasing models. Younger audiences, Gen Y and Zoomers, prefer renting over owning, prioritizing flexibility and value. With Dor, we are introducing a market disruptor that meets these evolving consumer preferences. Leveraging India’s indigenously designed and developed Dor OS, this TV Subscription Service captures what a future-ready technology can achieve across Global Markets. We strongly believe Dor is poised to be a game-changer in the Indian entertainment ecosystem, offering a unified service to address affordability and innovation for our customers.”
Anuj Gandhi, Founder and CEO of Streambox Media, expressed his enthusiasm about the launch: “The Indian connected TV ecosystem is rapidly evolving, with the number of connected TV households expected to grow from 50 million to 100 million within the next five years. However, fragmented services and high upfront costs continue to deter a large segment of potential users. Dor bridges this gap by integrating cutting-edge AI technology, multiple content platforms, and the proprietary Dor OS with its hyper-personalization and intuitive content discovery into a subscription-based model. As a first-of-its-kind TV-as-a-service model in India, Dor positions itself as a future-ready innovation, offering unmatched value to an addressable market with immense growth potential. We strongly believe that Dor has the potential to become a must-have for consumers in times to come, and that’s why we offer a 4-year warranty along with security and software upgrades. We are here to make a real difference.”
A Future-Ready Subscription Model
Dor TV’s unique subscription model offers consumers a flexible and cost-effective way to access high-quality entertainment. The upfront cost of ₹10,799 includes the activation fee and one month of subscription service. The customers can enjoy a comprehensive package that combines hardware, content, and continuous software updates. Beyond the first month, the subscription fee for the TV will be ₹799 per month till the end of the 12-month subscription period. Post this, one can opt for customized packages based on their viewing preferences. The television comes with a four-year warranty and product upgrade options, allowing the consumer to freely enjoy their content at their convenience.
Unmatched Viewing Experience
Dor’s first offering, the 43-inch QLED TV offers 4K Ultra HD resolution – delivering sharp, lifelike visuals, Dolby Audio – for an immersive sound experience and comes with a Solar-Powered Remote control and a Companion App. The integrated Dor OS consolidates 24+ OTT apps alongside 300+ channels under a Single Sign-On & a Single Subscription, ensuring a seamless entertainment experience. This unified experience is further enhanced by Dor’s AI-powered search and discovery capabilities and intuitive navigation built on extensive knowledge graphs.
The 43-inch Dor subscription TV will be available through Flipkart starting 1st December 2024, priced at ₹799 per month and with an upfront activation fee of ₹10,799(which includes one month’s subscription fee). The 55-inch and 65-inch variants are slated for launch in early 2025, expanding the offering for Indian consumers.
For more information you can log onto the dorworld website.
