Marking a milestone moment in India’s luxury hospitality landscape, Chalet Hotels Limited (CHL) today announced the launch of ATHIVA Hotels & Resorts, its new-age premium lifestyle hospitality brand debuting with over 900 keys across six hotels. Blending refined elegance with modern travel sensibilities, ATHIVA is envisioned as a movement in joyful, wellness-driven, and sustainable hospitality.
Derived from the Sanskrit word for “abundance” and “to a great extent,” ATHIVA reflects the brand’s ethos of joy, sustainability, and wellness—delivering both “the assurance of the expected and the joy of the unexpected.”
The brand makes a powerful debut with the transformation of the iconic The Dukes Retreat in Khandala, now reimagined as ATHIVA Resort & Spa, Khandala. With 147 rooms including 11 elegantly designed suites, the property is positioned as a sanctuary of refined luxury, authentic local experiences, and responsible hospitality practices.
In addition to this flagship property, Chalet Hotels has identified five additional properties to transition to ATHIVA over time. These include a fully renovated business hotel in Navi Mumbai, The Resort at Aksa Beach, a K Raheja Corp Group Hotel, and three greenfield projects currently under development—two in Goa and one in Thiruvananthapuram. With over 900 keys committed at launch and plans to double capacity within three years, ATHIVA signals a bold lifestyle hospitality rollout across India, backed by the operational excellence and trusted legacy of Chalet Hotels.
“With ATHIVA, we bring the trust, credibility, and operational excellence of Chalet Hotels to a brand built for today’s India—welcoming business, leisure, bleisure, and MICE guests with one consistent promise: abundant joy, wellness and care,” said Dr. Sanjay Sethi, MD & CEO of Chalet Hotels Ltd. “Starting with our first ATHIVA Resort & Spa, Khandala, we will scale with discipline and heart – delivering experiences that are joyful, wellness-first and sustainably curated.”
The launch comes at a pivotal time when young, experience-driven travelers are reshaping the hospitality market in India. Rising incomes, increased mobility, and a desire for authentic, shareable experiences have created a strong demand for premium lifestyle hospitality—a space ATHIVA aims to define and lead.
With its experience-first vision, emphasis on wellness and sustainability, and strategic footprint in key leisure and urban destinations, ATHIVA is more than just a hotel brand—it is a symbol of India’s new hospitality era, built for the global traveler with a local soul.
“More than just a hotel brand, ATHIVA is a movement towards abundant, joyful, and sustainable hospitality for India and the world.”
