It’s been only a weekend since Dinesh Vijan’s Maddock Films and Jio Studios released Zara Hatke Zara Bachke in theatres, but the movie is already surprising everyone! This family entertainer which marks Laxman Utekar’s third successful film with Maddock Films production after Luka Chupi and Mimi, has been filling up theatres to a house-full limit and is being relished by all, especially the family audiences.
The audience are just loving this family drama which sees a first-time pairing of Vicky Kaushal and Sara Ali Khan in an ambit of romance and drama, involving a comedy of errors that unfolds – a divorce plan does not pan out as per arrangement and thus begins a journey of drama filled with elements of humour.
This movie has been touching the right chord with audiences where the opening weekend saw a net box office collection totalling up to 22.59 cr with a 31.15% jump on the first day, followed by 37.50% jump on the next. Monday also witnessed an excellent hold with the day’s collections summing up to be 4.14 cr, pushing the overall collections to 26.73 cr. Tuesday morning is also seeing rapid bookings, filling theatre halls. Exhibitors are also enjoying this marvellous response and are hoping for the movie to reach every family.
Commenting on this extraordinary response, trade expert Taran Adarsh says, “Zara Hatke Zara Bachke brings in much needed respite to exhibitors with its weekend collections totalling up to 22.59 cr. While the movie dint have many expectations, the collections definitely silenced everyone. The vacation months are usually important for theatres and Zara Hatke Zara Bachke have been noting a full house and these boards feature a great sign, overall for the film industry. Marketing tactics only work when the film really has substance and therefore the ‘buy one get one’ tactic worked like a charm for this family entertainer.”
Talking about this high foot-fall the movie has been witnessing, Kamal Gianchandani, Chief Business Planning & Strategy, PVR INOX Ltd says, “We are absolutely delighted with the overwhelming response received for ‘Zara Hatke Zara Bachke’ at PVR INOX cinemas across India. The movie is striking the chord among the family audiences, which is getting reflected in the collections. It is keeping the viewers engaged with its delightful blend of laughter, romance, and unexpected surprises, and are confident that the movie will continue its good run and will be in cinemas for a long time.”
Devang Sampat, CEO of Cinepolis comments, “Zara Hatke Zara Bachke has proven to be a classic example of content consumption of the Indian audience who has made this refreshing film a big hit. Cinepolis at their 437 screens welcome back family drama audience. One more feather in the hat for Bollywood’s blockbuster year of 2023!”
If you haven’t already, catch Zara Hatke Zara Bachke which is running successfully in theatres Now!
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