Priority Jewels Ltd, a company engaged in the design, manufacturing, and sale of lightweight, affordable diamond-studded gold and platinum fine jewellery, has successfully completed its pre-IPO (Initial Public Offering) placement, raising approximately ₹15.67 crore. The company focuses on contemporary fine jewellery that combines affordability with everyday elegance, catering to evolving consumer preferences in the organised jewellery segment.
According to a recent public media notice dated February 18, 2026, the company, in consultation with its Book Running Lead Managers, undertook a private placement of 8,25,000 equity shares for cash at an issue price of ₹190 per share (including a premium of ₹180 per share). The pre-IPO round saw participation from leading jewellers and institutional investors, including Invictus Continuum Fund I, Cheay Investments Private Limited, Plutus Equity Investment Services, Maple Leaf Trading and Services, along with 18 other investors.
Invictus Continuum Fund I was allocated 1,00,000 equity shares of the Company on February 14, 2026 for ₹190 per equity share each aggregating to ₹1.9 crores. Cheay Investments Private Limited was allotted 50,000 equity shares at ₹ 190 per equity share aggregating to ₹ 95 lakh and Plutus Equity Investment Services was allotted 50,000 equity shares at ₹ 190 per equity share aggregating to ₹ 95 lakh.
The company is engaged in designing, manufacturing and sale of a wide range of light-weight, affordable diamond-studded gold and platinum fine jewellery, and it sells directly to independent jewellers and jewellery chains in India as well as select international markets.
The company supplies its products to leading jewellery chains, including CaratLane Trading Private Limited, Kalyan Jewellers India Limited, Reliance Retail Limited, Malabar Gold & Diamonds FZCO, Tribhovandas Bhimji Zaveri Limited and Senco Gold Limited.
Its ability to blend craftsmanship with innovation has enabled it to establish long-standing relationships with major Indian retail jewellery players, reinforcing its position as a trusted supplier to its customers (source – CARE Report).
Its portfolio primarily comprises daily wear jewellery, including rings, earrings, pendants, neckwear, bracelets and occasion couture jewellery, all of which are developed using contemporary design approaches and modern manufacturing techniques.
