Casagrand, a leading developer from South India announced Sourav Ganguly, cricket legend as its national brand ambassador. Founded in 2004, Casagrand is a relatively young real estate brand and believes that their core values resonates perfectly with yesteryear captain and icon Sourav Ganguly, who has transformed Indian cricketing with his unique leadership style.
This endorsement is in line with the company’s aggressive expansion plans to newer geographical markets. From market leaders in the south of India, Casagrand is now adding newer zones to its portfolio especially in Maharashtra. The company aims to develop 20 million sq. ft i the next 3 years in Maharashtra investing about 8000 crores for its expansion plan.
Casagrand aims to offer world class homes at value for money pricing. It stated that its projects embrace world-class amenities, premium specifications, well-ventilated efficient plans, wide open green space, specially designed senior citizen and kids-friendly amenities. Even after handover, Casagrand manages all its properties with maintenance offerings, assured rentals, assured resales and an engaged community experience.
Commenting on the occasion, Arun Mn, Founder and Managing Director of Casagrand said, “We are delighted to join hands with Dada and have him on board as our national brand ambassador. His persona as a passionate sportsman with unshakable optimism and his leadership in transforming the Indian Cricket team have been a true inspiration for us at Casagrand because belief, aggressive growth, innovation, fairness and passion have been our DNA since the inception.”
He further added “Casagrand is amongst the top three builders in South India and aspires to be amongst the top five builders in the country within five years. Our superior quality product, best engineering practices, on-time delivery have made us the most popular among homebuyers. So far, we have delivered 123 projects on-time. Last year, we achieved sales of 4200 crores and in this financial year we are aiming to achieve sales value of 7200 crores. This year, we are aggressively looking forward to expand our presence in newer markets especially in Maharashtra.”
“Casagrand plans to add 80 million square feet to its residential portfolio across the regions. Residential is our mainstay venture. However, we have allied ventures including Casagrand Commercial for office spaces and malls, Casagrand Contracts, which is an EPC company, Casagrand industrial parks and warehousing division and Casagrand International School,” Arun stated.
Sourav Ganguly seemed at ease as he answered various media queries and announced, “I am delighted to associate with Casagrand which serves the homebuying market with a unique product offering at a price they consistently held to be true value for money. The passion and aggression of the brand resonates with a transformational journey we embarked in the early 2000s. I am excited to be part of the journey as they are expanding to newer horizons including Maharashtra market. Together, we are confident of transforming lives with superior products making an ever-lasting impression in the real estate market.”
