Following the success of their 2025 commercial tower collaboration, Shah Rukh Khan, Gauri Khan and Danube Group Chairman Rizwan Sajan unveil Shahrukhz Residences, a luxury waterfront residential development in Dubai Maritime City.
DUBAI, UAE: Shah Rukh Khan’s star power has made another striking impression on Dubai’s luxury real estate market. Danube Properties has announced that all the exclusive penthouses designed by Gauri Khan at Shahrukhz Residences sold out on the development’s launch day, with each valued at approximately ₹50 crore (AED 19.6 million / USD 5.35 million).
The fully furnished waterfront residential development was unveiled on November 11, 2026, at Dubai’s Coca-Cola Arena, in the presence of Bollywood superstar Shah Rukh Khan, celebrated designer Gauri Khan and Danube Group Founder and Chairman Rizwan Sajan. Filmmaker Karan Johar hosted the high-profile launch event, which brought together investors, industry representatives and guests for the unveiling of the 60-storey project in Dubai Maritime City.
The penthouse sell-out emerged as one of the evening’s biggest announcements, underlining the appeal of the Shahrukhz brand as it moves from commercial real estate into luxury residential living.
From a Commercial Landmark to a Luxury Residential Address
Shahrukhz Residences marks the second major collaboration between Shah Rukh Khan and Danube Group, following the launch of SHAHRUKHZ by Danube, a commercial tower on Sheikh Zayed Road in November 2025. That development also sold out on its launch day, establishing the foundation for the brand’s expansion into residential real estate.
Speaking at the launch, Shah Rukh Khan reflected on the evolution of the partnership and the idea behind the new development.
“It’s wonderful to see the Shahrukhz journey evolve from a successful commercial landmark into an iconic residential address. The idea of living life king style is brought to life through experiences envisioned for this development,” he said.
The residential project extends the association into a lifestyle-led offering, with fully furnished homes, waterfront views and an extensive range of amenities.
Gauri Khan’s Design Vision for the Signature Penthouses
A key highlight of Shahrukhz Residences is its collection of exclusive penthouses designed by Gauri Khan. The interiors bring her design sensibility to the waterfront setting, with an emphasis on elegance, warmth and distinctive living spaces.
Commenting on the response to the penthouse designs, Gauri Khan said:
“For the penthouses, I wanted to create spaces that feel elegant, warm and distinctive, while making the most of the waterfront setting. It’s special to see this design vision receive such an encouraging response, with a houseful mark already stamped on it.”
The penthouses, valued at approximately AED 19.6 million each, were among the most talked-about offerings at the launch. Danube has confirmed their complete sell-out on the first day, although the developer has not publicly disclosed the total number of penthouse units sold.
Over 40 Lifestyle and Wellness Amenities
Beyond the signature residences, Shahrukhz Residences places considerable emphasis on lifestyle and wellness, with more than 40 amenities planned across the development.
Among its standout features is the Longevity Lounge, which brings together wellness and recovery experiences including cryotherapy, hyperbaric oxygen therapy, red-light therapy and infrared sauna facilities.
The tower’s rooftop King’s Club offers residents an exclusive social and leisure space, while other facilities include aqua-themed recreational areas, sports and fitness amenities, a dedicated podcast studio and a private yacht for residents.
The project is designed to bring together residential comfort, recreation, wellness and social experiences within a single waterfront address.
Pricing, Payment Plan and Expected Handover
While the Gauri Khan-designed penthouses occupy the premium end of the residential offering, Shahrukhz Residences also includes fully furnished studios and one-, two- and three-bedroom apartments.
Prices start at AED 1.65 million, approximately ₹4.22 crore or USD 450,000. The developer has announced a 30:70 payment plan, with 30% payable during construction and the remaining 70% due upon handover. The construction-linked instalments are structured as 10% on booking, followed by 10%, 5% and 5% at subsequent milestones.
The development had received more than 500 Expressions of Interest (EOIs) ahead of its launch, according to Rizwan Sajan, reflecting the early interest generated by the project and its association with Shah Rukh Khan.
Located in Dubai Maritime City, the waterfront development is expected to be completed in the fourth quarter of 2029, with handover scheduled for December 2029.
For Danube Properties, the launch-day penthouse sell-out represents another milestone in its collaboration with Shah Rukh Khan. For Dubai’s luxury property market, it adds another example of how celebrity associations, distinctive design and branded residential experiences are shaping the appeal of premium developments.
The Shahrukhz brand has now made the transition from a commercial landmark to a residential address, with Gauri Khan’s design vision and Shah Rukh Khan’s unmistakable association giving the project a distinctive identity in Dubai’s evolving waterfront skyline.
Watch the official launch event:
The official live broadcast captures the unveiling of Shahrukhz Residences at Dubai’s Coca-Cola Arena on November 11, 2026.
