- The “instax WIDE Evo™” will hit retail stores and online marketplace on 20th Feb and will be available in a combo pack of 20 Wide shots – WIDE Evo Premium Edition at the MRP of Rs. 47,999/-
- Pre booking begins for ‘instax WIDE Evo™ on 4th February at Instax.in and select retail outlets, with a complimentary designer film worth Rs.1299.
- High-end model designed to make every shot a masterpiece with its extensive range of effects
- Introducing new WIDE format film “BRUSHED METALLICS” with metallic like texture and luxurious design available at MRP of Rs. 1,299
FUJIFILM India, a pioneer in the imaging industry, has introduced the highly anticipated instax WIDE Evo™, a high-end hybrid instant camera that promises to redefine the world of instant photography. The launch event, held in Mumbai, was graced by the charismatic FUJIFILM India instax™ brand ambassador, Kartik Aaryan, who added a touch of glamour to the occasion. The instax WIDE Evo™ is designed to deliver a dynamic and innovative experience, enabling users to capture memories in a fresh, exciting way. This launch marks another milestone in FUJIFILM’s quest to push the boundaries of instant photo technology.
Introducing BRUSHED METALLICS WIDE Format Film
Along with the launch of the WIDE Evo, FUJIFILM is also introducing its new WIDE format film, BRUSHED METALLICS. This film offers unique gradations and a metallic-like texture, providing a stunning new way to enhance the photographic experience with the instax WIDE Evo™ camera. Perfect for creating vibrant, one-of-a-kind prints, this film is set to elevate the creative potential of the WIDE Evo.
Discover Feed: A New Way to Get Inspired
FUJIFILM is also enhancing the instax WIDE Evo™ experience through a dedicated app that features a “Discover Feed” function. This feature allows users to explore a global gallery of instax™ print images shared by WIDE Evo™ users worldwide. The feed showcases various combinations of effects, providing users with endless inspiration for their own creations. The app also lets users save and replicate the effect combinations they like, making it easier to create their own masterpieces.
Main Features of the instax WIDE Evo™
1. Classical Design with Analog Usability
The instax WIDE Evo™ boasts a luxurious design, combining a sleek black base with metallic materials. FUJIFILM has focused on maintaining analog-like operability, with features such as the film dial, lens dial, degree control dial, and the manual Print crank. Users can enjoy the tactile experience of selecting effects and printing shots in true analog fashion.
2. A Combination of Effects for Unmatched Creativity
The instax WIDE Evo™ comes with 100 shooting effects, a feature that was popular in the instax mini Evo™, which has been a global hit since its launch in 2021. This model introduces ten film effects, including Magenta and Monochrome, and ten lens effects, such as Light Leak and Color Gradient. Users can combine these effects and adjust the intensity of light and color gradation through the Degree Control dial, available for the first time in the instax™ series. The possibilities for creative expression are nearly endless.
3. New Functions: Film Style and Wide Angle Mode*
To further enhance the appeal of WIDE format film, the instax WIDE Evo™ introduces two exciting new features:
- Film Style: Choose from six different Film Styles to frame your shots and create a more impactful instax™ print.
- Wide Angle Mode: Capture a broader area and create more dynamic expressions that fully utilize the potential of WIDE format film.
4. instax WIDE Evo™ App: Expanding the Creative Experience
The dedicated instax WIDE Evo™ app is a key element in enhancing the overall user experience. The app includes the “Discover Feed,” allowing users to explore the creative possibilities of instax™ prints from around the world. It also enables users to favorite effects they like and replicate them on their own camera via Bluetooth. Additionally, images printed with the instax WIDE Evo™ can be saved, edited, and shared on social media with ease. The app even includes a “Direct Print” function for printing photos directly from your smartphone using the WIDE Evo™.
Promoting the instax WIDE Evo™ Experience
FUJIFILM’s promotional campaign for the instax WIDE Evo™ revolves around the tagline “Make Every Shot a Masterpiece.” The campaign aims to inspire users to explore the camera’s vast range of features, including ten film effects, ten lens effects, Degree Control, Film Styles, and Wide Angle Mode. This tagline is being used online, on social media, and at retail locations to convey the creative potential of the instax WIDE Evo™.
Pre-Bookings Now Open
The excitement surrounding the instax WIDE Evo™ has already begun, with pre-bookings now open. Photography enthusiasts eager to get their hands on this cutting-edge instant camera can now secure their unit and be among the first to experience the future of instant photography.
With its innovative features, stylish design, and creative possibilities, the instax WIDE Evo™ is sure to be a game-changer in the world of instant photography.
