In a major move for India’s modern luxury sector, Tamannaah Fine Jewellery — founded by acclaimed actor and entrepreneur Tamannaah Bhatia—has officially launched its physical retail presence in an exclusive partnership with Taj Khazana, the curated luxury shopping destination of IHCL (Taj Hotels).
Marking the brand’s national brick-and-mortar debut, this strategic collaboration will expand across 10 major Indian cities, starting at the iconic Taj Mahal, New Delhi, before rolling out to key metro hubs including Bengaluru, Chennai, Kolkata, and Hyderabad.
By uniting Taj Khazana’s hospitality-led retail experience with Tamannaah Fine Jewellery’s signature “Beyond the Occasion” philosophy, the partnership aims to redefine high-end adornment. Designed for contemporary lifestyles, the collection emphasizes modern, versatile pieces crafted for everyday elegance rather than traditional, occasion-only wear.
For Tamannaah Fine Jewellery, this collaboration represents far more than a routine retail expansion—it is a conscious effort to challenge traditional perceptions of fine jewellery styling. Built around versatile design and meticulous craftsmanship, each piece is engineered to transition effortlessly through everyday life while maintaining high-end sophistication.
Sharing her vision for the brand, Tamannaah Bhatia, Founder of Tamannaah Fine Jewellery, said:
“Jewellery has always been a deeply personal part of my life, and with Tamannaah Fine Jewellery, I wanted to create pieces that feel relevant to the way we live today — refined, versatile and designed to move with you. Our collaboration with Khazana is an exciting step for us as we take an unconventional retail route and bring the brand to new cities and audiences. It feels like the beginning of an uncharted path, and I’m excited to see where it takes us.”
Hospitality Meets High Craftsmanship
At Taj Khazana, the association enriches the luxury destination’s portfolio with a curated selection tailored specifically for the discerning Taj guest—blending individuality, distinctive design, and contemporary aesthetic sensibilities.
Highlighting the shared values of the partnership, Mr. Faisal Momen, Vice President – Khazana, noted:
“Khazana has always endeavoured to present the finest of Indian craftsmanship in a manner that is both relevant and everlasting. The association with Tamannaah Fine Jewellery brings together a shared respect for design, quality and craftsmanship, and we hope it will offer our guests at Taj Mahal, New Delhi an experience that is distinctive and memorable.”
Adding to the sentiment, Dr. Anmol Ahluwalia, Area Director – Operations and General Manager – Taj Mahal, New Delhi, stated:
“Unveiled at Khazana at the iconic Taj Mahal, New Delhi, the launch of Tamannaah Bhatia Fine Jewellery celebrates the coming together of exceptional craftsmanship and contemporary design. As the exclusive retail home for Tamannaah Fine Jewellery collections, Khazana is proud to present inspired fine jewellery for both everyday elegance and special occasions, redefining luxury through creativity, relevance and timeless sophistication.”
A National 10-City Retail Rollout
The phased 10-city rollout will allow Tamannaah Fine Jewellery to connect with diverse luxury consumers nationwide while offering a boutique discovery experience. Starting in New Delhi and continuing through major urban centers like Bengaluru, Chennai, Kolkata, and Hyderabad, the partnership creates a consistent yet continuously evolving retail footprint across Khazana locations.
At its core, the Khazana × Tamannaah Fine Jewellery collaboration represents two trailblazing brands charting new territory—one transforming luxury retail through immersive experience, and the other reinventing how fine jewellery is worn and enjoyed in modern everyday life.
