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Rolling Loud Arrives in India: The Global Hip-Hop Juggernaut Sets the Stage for a Cultural Takeover

If you live and breathe hip-hop, this is the moment you’ve been waiting for. The world’s biggest and boldest celebration of hip-hop culture — Rolling Loud — is officially making its India debut, and the excitement is real!

Born in 2015 out of Miami’s raw and thriving underground rap scene, Rolling Loud was founded by childhood friends and music visionaries Matt Zingler and Tariq Cherif, both now eight-time Billboard Hip-Hop Power Players. What began as a local concert series quickly exploded into an unstoppable global phenomenon. In just a decade, Rolling Loud has gone from hometown shows to headlining stages across the U.S., Europe, Australia, Thailand, and now, India.

More than just a music festival, Rolling Loud is a lifestyle. It’s where careers are launched, culture is shaped, and history is made. From record-shattering merchandise lines to cutting-edge digital experiences, Rolling Loud is as much a creative ecosystem as it is a concert.

And now, for the first time ever, Rolling Loud is bringing that high-energy, multi-sensory experience straight to Indian shores.

Commenting on bringing Rolling Loud to India, Matt Zingler and Tariq Cherif, Co-Founders/Co-CEOs of Rolling Loud said, “We never imagined Rolling Loud would take us all the way to India — it’s incredible. The hip-hop scene in India has been booming, and bringing the festival to Mumbai felt like the right decision. We’re excited to create a space where Indian fans can celebrate the artists they love, while also introducing international acts to a new audience. For us, it’s always been about building community through hip-hop — and we can’t wait to experience how India shows up.”

Commenting on Rolling Loud India’s announcement, Rahul Ganjoo, CEO, District by Zomato said, “India’s hip-hop scene is on fire right now, it’s raw, it’s real, and it’s ready. Rolling Loud coming to India isn’t just another festival drop; it’s a cultural shift. For years, we’ve felt the need to bridge India’s sound with the global stage, and this is that moment. It’s bigger than music, it’s a loud, undeniable signal that Indian hip-hop is here, it’s global, and it’s got something to say. We’re proud to bring this home.”

Rolling Loud has firmly cemented its place as a global powerhouse in the hip-hop festival circuit, serving as a dynamic platform that unites music lovers and culture seekers from around the world. With recent blockbuster editions in Miami, Los Angeles, and Thailand, the festival has consistently delivered unforgettable moments, featuring an electrifying roster of international headliners like Travis Scott, Future, A$AP Rocky, and Playboi Carti.

Today, Rolling Loud is more than just a music festival—it’s a cultural movement. It has become a strategic touchpoint for global brands aiming to stay relevant among Gen Z and millennial audiences who live and breathe hip-hop and its lifestyle. The festival offers a rare gateway to engage with this trendsetting, culturally conscious community that’s shaping the future of entertainment, fashion, and digital media.

Critical Praise:

Built from scratch by lifelong music fans Matt Zingler and Tariq Cherif, Rolling Loud’s early strengths were its daring curation and booking, elevating a new generation of artists with exciting live shows and captivating energy. Today, the biggest performers headline the raucous Miami festival, coming from all over the world, often driven solely by their love and trust of Zingler and Cherif.” – Billboard

Rolling Loud has established itself as a playground for the young…” – The New York Times

Rolling Loud is a lifestyle brand. They are more than just the shows. They have built a community with their consumers and are building new channels to maintain continuity” – Forbes

To see people there for one reason and to all be there to really enjoy themselves, see Carti and their favorite rappers…It was rejuvenating honestly to see people out there that happy to be around rap music.” – Apple Music

“Rolling Loud will be the closest experience to actually living inside your streaming app.” – Complex

The countdown to Rolling Loud India has officially begun!

Tickets will be available exclusively on the District app. Stay tuned for artist announcements, ticketing info, and all festival updates on the District app and Instagram handles @districtupdates and @rollingloudindia.

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