This Raksha Bandhan, Proton Communications, a leading communication agency came up with a unique idea of celebrating the popular Hindu festival with a difference. On the occasion of the festival, which is acknowledged as a day of celebrating the special bond between a brother and sister, the promoters of the company and its clientele who are mainly newsmakers from the film and tv entertainment world, came together to reaffirm their vow to eliminate the popular ‘Behen ki gaali’ their communication. This comes at a time when the world around us is consciously working on its anger management tactics – whether physical violence or verbal abuse, especially as certain foul words are often used as a catharsis.
In the event of this festivities, a group of people came together to show their solidarity towards this initiative. The move also received great support by various Bollywood film and TV artists, media and other newsmakers of the city.
Speaking on the occasion actor Sonu Sood said, “I wish you a great Raksha Bandhan; I want a promise from all my fans to stop using ‘behen ki gaali’ and to stop other people from using it as well. Have a super year ahead.”
Actress Harshali Zine who has been a part of TV shows like Diya Aur Baati Hum & Hitler Didi said; “Every brother gives some or the other gifts to his sister on this day be it chocolates, mobile phone, Jewellery etc. I urge all the brothers to stop using ‘behen ki gaali’ from this Raksha Bandhan. This could be one of the best gifts that you can ever give to your sister.” She was also a part of the on-ground activity for this campaign at Andheri Station. 
Singer Bhoomi Trivedi gave out a strong message saying “Do you guys abuse your sisters? No. Then why use ‘behen ki gaali’. Pledge that this Raksha-Bandhan you will stop using ‘behen ki gaali’.”
Actress Vindhya Tiwari who was a part of TV Shows like Naagin 2 and Sasural Simar Ka said “Raksha Bandhan strengthens the bond of a brother-sister relationship. I want to request everyone to take a pledge to stop using ‘behen Ki gaali’ and this could be the best gift that anyone can give to all the sisters.”
Actress Gauri Tonk who was a part of TV shows like Kahin Kissi Roz and Ek Boond Ishq said, “A very happy Rakshabandhan to all of you. We all love our sisters so much and can’t even bear to hear a single word against them. If you love your sister so much then why use ‘behen ki gaali’. I request all of you to stop using this swear word. Any word said with aggression helps relieve anger. Let’s pledge to stop using this word.”
Comic Balraj Syal who is currently in Australia gave out this message “I wish all the brothers celebrating the festival with their sisters and those like me who are far off but still celebrating the festival in spirit a very happy Raksha Bandhan . Let’s pledge that this Raksha-Bandhan we will not use ‘behen ki gaali’ and will motivate others also to do so.”
Actress Aashi Gaur of the TV Show ‘Bhabhiji Ghar Par Hain’ commenting on the occasion said, “Wish you all a very happy Raksha Bandhan. I am asking for the biggest gift this Raksha Bandhan from my brother and request all you sisters out there to do the same. Brother you have given me everything, but this time I need a promise from you that you will stop using ‘behen ki gaali’ yourself and also stop others from doing it.”
Actress Neha Marda said “This Raksha Bandhan let ‘s take an oath to stop using ‘ behen ki gaali’ and educate everyone else also. Wish you all a very happy Raksha Bandhan .” Jayesh Joshi, Maha-Mantri, Business & Industries Cell, BJP also supported the campaign and extended his full support for the noble idea. Commenting on the occasion he said “I request all brothers to stop using ‘behen ki gaali’ and stop anyone else who uses it. This could be a real gift for your sister. Jai Hind.”
Chirag Bagaria, Business Head, Proton Communications said “We are a communications agency and believe in giving out clear and strong messages; be it for our clients or for the society. Our team ideated this campaign #SpeakRight and through the help of various celebrities and on-ground activities we could get this message across. ‘Bhaiya iss Rakshabandhan Behen ki gaali dena chhod do’ was the central message that we gave out through the #SpeakRight campaign.”
Ravindra Nayak of Corronet Innovations whose event company executed the campaign said; “We have old relations with Proton Communications, and when they came to us for execution of the campaign we got rolling. It was a good idea and a great time to roll out the message. A high traffic area like Andheri station was the perfect place for the campaign as there are a lot of footfalls of the suburban train and metro travellers. We plan to take the #SpeakRight campaign to newer heights going forward with more places to activate.”
Poonam Dhillon, Jyotii Sethi, Anuritta Jha, Nandhish Sandhu, Sakshi Pradhan, Hritu Dudani, Raju Shisatkar also extended their support to the campaign.
