Jashn, a popular lifestyle brand in Indian ethnic wear, announced Indian actress Meera Chopra as their brand ambassador. The announcement was made at a glitzy event hosted in Delhi recently.
The announcement follows suit with the store ’s latest fall-winter line campaign shoot and a store launch at Ambience Mall, Delhi showcasing the latest designs to complement the Indian festive mood.
Jashn has been a front-runner in creating exclusive Indian ethnic wear for nearly two decades and has created a niche as the go-to store for all the fashionistas for ethnic wear.
The brand’s style and innovation resonate with Meera Chopra who is experimental and chic in her fashion choices. With her ability to define ‘bold and beautiful’, Meera represents the continually progressive modern Indian woman.
Rahul Jashnani, owner of brand Jashn said, “This is an exciting season for Jashn with a plethora of Indian wear preferences available in all our stores. With today’s store launch, you can expect to see a wide range of classy sarees, elegant salwar suits, trendy ready-to-stitch pieces, lehengas, and Kurtis. Plus, we are glad about our brand association with Meera Chopra and trust it’ll turn out to be mutually rewarding.”
Meera Chopra, Jashn’s new brand ambassador said, “It is a matter of great pride for me to be the brand ambassador for Jashn, a brand that is voguishly fleek. I believe this partnership will help us to find additional ways to meaningfully connect and inspire fashion-conscious women, who are the brand’s core audience.”