Mumbai witnessed an exciting event as Bollywood heartthrob Aditya Roy Kapur, the brand ambassador for PartySmart, unveiled the innovative PartySmart Gummies, a first-of-its-kind launch in the hangover prevention category. With his signature charisma, Aditya introduced the smarter way to party with PartySmart Gummies empowering consumers with a safe, natural, and convenient way to enjoy celebrations responsibly without the unpleasant aftereffects. With clinically proven safety, no harmful side effects, and a unique gummy format, PartySmart is set to redefine how people approach celebrations this festive season.
No matter how you choose to party, the struggle of choosing between “fun” and “unpleasant mornings” ends here! PartySmart, India’s leading brand in the Hangover Prevention Category, is the first one to launch the “GUMMIES” format, offering a fun, easy-to-consume option that appeals to modern lifestyles. With this launch, PartySmart has added Gummies in its product range along with existing capsules. Infused with a powerhouse of natural ingredients—dates, grapes, and other natural ingredients — the PartySmart range is clinically proven to be safe to consume, support liver health and curb hangover symptoms by preventing the build-up of acetaldehyde in the liver. These delicious, easy-to-consume PartySmart products can be taken before, during, or after drinking, making them a convenient and enjoyable way to enhance your social drinking experience without the unpleasant after-effects.
Aditya Roy Kapur, the newly appointed Party Guru for PartySmart, expressed his enthusiasm about the launch of the innovative product. “I’m thrilled to be part of the PartySmart movement, where we focus on enjoying life to the fullest while celebrating responsibly. PartySmart is truly a game-changer for anyone looking to have an amazing time at social events without worrying about the aftermath. Whether in capsules or gummies, it ensures you can party smart and responsibly. I’m proud to represent a brand that promotes a balanced lifestyle and encourages people to make the most of their celebrations without compromising their well-being,” he shared.
Rajesh Krishnamurthy, Business Director at Himalaya Wellness, highlighted the brand’s commitment to wellness: “At Himalaya, we’ve always blended nature and science to create products that prioritize our consumers’ health. PartySmart is a perfect example of this philosophy. It’s clinically proven to be safe and supports liver wellness, enabling people to enjoy their celebrations without compromising their well-being. We’ve carefully crafted this product with natural ingredients, ensuring it’s gentle on the body and free from harmful side effects. This launch reflects our dedication to innovation and reimagining wellness in our daily lives.”
Ragini Hariharan, Marketing Director – Beauty & Personal Care at Himalaya Wellness, also shared her excitement about the event: “We’re so happy to have hosted our first major PartySmart launch, which truly embodies the spirit of responsible partying while still having fun. The new gummies give consumers confidence that they can enjoy their celebrations without neglecting their health and wellness. Aditya’s energy and commitment to balanced living align perfectly with PartySmart’s philosophy. Together, we’re changing the way people celebrate—making every party not just fun, but smart.”
The launch event was a lively affair, with Aditya engaging in conversations about the importance of smart partying and the new offering’s role in supporting wellness. With the launch of PartySmart Gummies, Himalaya Wellness is reshaping the way people celebrate, providing a healthier and smarter way to party.
PartySmart Gummies are now available for purchase at leading E-comm, Q-comm & offline stores, giving consumers a convenient alternative to ensure a smart and healthy party experience.
