Retro confidence meets bridal glamour as Streax Professional EVOQUE evolves, bringing together eight looks, seven bridal styles, and the launch of a new skin portfolio.
Making a powerful statement on the future of beauty and style, Streax Professional took center stage at the recently concluded Professional Beauty India (PBI) 2025, reaffirming its status as one of India’s most influential professional beauty brands. The two-day showcase at the Bombay Exhibition Centre, Mumbai, brought together top global and Indian brands, visionary stylists, and salon professionals for an immersive celebration of innovation, artistry, and trend leadership — with Streax Professional setting the tone for the season ahead.
The brand made an unforgettable impression with its EVOQUE Collection – Bridal Edit, a stunning fashion show that merged retro confidence with modern bridal glamour. The collection unveiled eight contemporary looks and seven bridal styles, perfectly balancing international flair with Indian bridal aesthetics. Designed to empower stylists with fresh creative possibilities, EVOQUE embodied Streax Professional’s vision of making high-fashion styling accessible to salon professionals nationwide.
Beyond the runway, the brand’s experiential booth drew massive attention, turning into a dynamic hub for hair and beauty innovation. Streax Professional showcased its leading haircare and colour innovations — including Argan Secrets, Huemagic No Ammonia Gentle Colour, and Bot Brazil — formulations crafted specifically for Indian hair textures and salon needs.
Expanding its expertise beyond hair, Streax Professional introduced an all-new skincare portfolio, featuring the Anti-Ageing Facial Kit, Skin Brightening Facial Kit, and De-Tan Facial Kit. The launch marks a significant step in the brand’s evolution toward becoming a holistic salon partner, offering comprehensive beauty solutions that go beyond hairstyling.
Dheeraj Arora, MD & CEO, Hygienic Research Institute Pvt. Ltd., shared, “At HRIPL, our intent with Streax Professional is clear: bring the best of global hair and beauty to India—and translate it into techniques, tools, and services built for Indian hair, rituals, and style. We invest in training salonists and hairstylists, so trends move seamlessly from stage to salon, and ultimately to the end, the bride, who deserves looks that feel modern and personal. By expanding our portfolio across haircare and skincare and doubling down on education, we’re helping hairstylists ensure their consumers look like the best version of themselves, while unlocking growth opportunities for salon partners across India.”
Rochelle Chhabra, Head of Streax Professional, added, “Professional Beauty India has always been an incredible platform for us to connect directly with the salon community. This year, our focus was on inspiring as much as innovating. With the Evoque Bridal Edit, we wanted to bring the best of global trends while celebrating Indian beauty traditions, giving stylists fresh, versatile looks that truly resonate with today’s brides. And with the introduction of our skincare range, we’re moving closer to our vision of being a complete beauty solutions partner, supporting salons across every aspect of their client experience.”
With its impactful showcase at PBI 2025, Streax Professional reaffirmed its leadership as a trendsetter in professional beauty and salon innovation. The launch of EVOQUE and the new skincare portfolio mark the brand’s next chapter — where creativity meets education, and fashion meets holistic beauty.
