StreamNext2025: Amazon MX Player Unveils a Lineup of over 100 shows and Groundbreaking Ad Innovations

Last night, the entertainment world witnessed the future of OTT streaming unfold at Amazon MX Player’s highly anticipated event, StreamNext2025. Hosted by the charismatic Aparshakti Khurana, the event was an electrifying showcase of what’s to come on the platform, featuring over 100 new shows and groundbreaking interactive ad formats.

The star-studded evening revealed a treasure trove of original content, promising to cater to diverse tastes, from thrilling crime dramas to heartwarming comedies. Among the most anticipated releases was Aashram 3 Part 2, which has already earned a massive following, as well as the high-octane action series Hunter Tootega Nahi Todega season 2, featuring the powerhouse duo of Suniel Shetty and Jackie Shroff.

Amogh Dusad, Head of Content, unveiled the slate for 2025, including over 100 new shows, 40 new Hindi originals, and returning yet more of the fan-favorites like Jamnapaar, Half CA, and Hip Hop India. The event also introduced thrilling new projects such as Bhay, a series centered around an Indian paranormal investigator, and The Titan Story, which delves into the rise of India’s iconic Titan brand. “We are committed to keeping India entertained—free of charge!” Dusad proudly declared.

But it wasn’t just the content lineup that had everyone talking. The event also featured an introduction to Amazon MX Player’s cutting-edge interactive ad formats. These included in-stream shoppable ads, which allow viewers to seamlessly purchase products featured within shows, revolutionizing brand communication. Aruna Daryanani, Director of Amazon MX Player, shared her excitement: “Our audiences are highly engaged viewers, and we have a strong understanding of their shopping patterns, an advantage that only Amazon MX Player can provide.”

Girish Prabhu, Head of Amazon Ads India, highlighted the event’s dual focus on content and innovation: “Today’s gathering is all about bringing together the vast reach of Amazon MX Player, with ad tech that leverages Amazon’s trillions of customer signals. It’s about enabling all brands, not just the ones selling on Amazon, to reach and deliver relevant advertising to over 250 million unique users in India.”

Martin Sorrell, global marketing leader, Benedict Evans, renowned tech strategist, and several influential Indian names including Suhel Seth, Piyush Pandey, and Harish Bhat, shared their expertise on key topics like AI, digital marketing, and the art of creating iconic brands. Their discussions provided valuable insights into the evolving landscape of advertising, content consumption, and brand-building in today’s digital age.

In addition to its hit Originals and reality shows, Amazon MX Player has solidified its position as one of India’s largest entertainment destinations, offering a massive selection of free content. The platform’s MX Vdesi content, which includes K-dramas, Mandarin, Turkish shows, and more, is another major draw for viewers. Karan Bedi, Head of Amazon MX Player, emphasized, “There is no other streaming service in India that offers such a massive selection of content for free.” He also highlighted the app’s widespread popularity, with over 1.4 billion downloads on the Play Store. “Amazon MX Player is uniquely positioned to drive the shift from linear television to video streaming, with a reach already on par with some of the leading general entertainment channels in India,” Bedi added.

The evening was also graced by prominent personalities such as Remo D’Souza and Malaika Arora, who shared their enthusiasm for Realme Hip Hop India 2, the high-energy dance competition featuring talented dancers from across the country. “The new season is packed with incredible performances that will blend music and dance with vibrant Indian culture,” said Remo.

Another highlight was the unveiling of Rise and Fall, a competitive reality show with Ashneer Grover, which promises to take viewers on a rollercoaster ride through the world of entrepreneurship and business. Ashneer’s candid insights into the highs and lows of the startup world were a crowd favorite.

The event also introduced Sixer, Who’s Your Gynac, and Playground, alongside a new MX Vdesi series every week, dubbed in Hindi, Tamil, and Telugu, offering a truly diverse viewing experience. Dusad explained how the service leverages deep consumer insights to craft fresh, authentic storylines while experimenting with new content formats.

With more than 1.4 billion downloads on the Play Store and seamless integration with platforms like Amazon.in, Prime Video, and Fire TV, Amazon MX Player is one of India’s largest entertainment destinations. The event also introduced new ad opportunities for brands, including immersive and interactive formats that promise to reshape the way advertisements engage with audiences.

As the evening drew to a close, it was clear that Amazon MX Player had set the stage for a new era of OTT entertainment, blending innovative content with groundbreaking advertising solutions. Whether you’re a content enthusiast or an advertiser looking for new opportunities, StreamNext2025 has undoubtedly left a mark on the industry.