Powered by Single.id rewards technology, The DHONI app will allow fans to win free merchandise and redeem rewards on purchases from partner brands across India that are integrated within the Single.id ecosystem
Cricket legend Mahendra Singh Dhoni has officially launched his new loyalty fan app, ‘DHONI’, offering fans an exclusive glimpse into his life. The app not only rewards loyal followers with access to one of the world’s top reward ecosystems but also provides a unique insider’s perspective into Dhoni’s personal world, bringing fans closer to their idol than ever before.
Developed in partnership with Single.id and powered by Enigmatic Smile, the ‘DHONI’ app provides users with exclusive access to a vast range of rewards through Single.id’s expanding retail network. Fans can earn benefits on purchases made at partner brands across India, while also having the opportunity to redeem reward points, cashback, and gift cards from these brands.
In addition to these exciting rewards, the app offers fans a unique chance to connect with their cricket idol. Registered users will gain exclusive access to behind-the-scenes content, never-before-seen videos, and personal insights from Mahendra Singh Dhoni’s life, bringing them closer to the cricket legend than ever before.
“The DHONI app is designed to give you more value from your everyday spending. You can redeem rewards across categories ranging from travel & tourism, retail, to fashion and F&B outlets using Single.id technology. The DHONI app is all about more rewards, more savings, and more benefits. ‘Thoda aur’ – that’s what every fan of mine deserves and will get on this app,” said MS Dhoni.
“We are honoured to work with MS Dhoni and unveil DHONI to India,” said Bish Smeir, CEO of Enigmatic Smile, the parent company of Single.id. “DHONI offers fans the double advantage of engaging with their icon on a day-to-day basis while also collecting free rewards every time they shop.”
“The launch of the ‘DHONI’ app marks a significant milestone for Enigmatic Smile and Single.id in India. We are thrilled to partner with MS Dhoni to bring his fans closer to their icon, while also enriching their everyday experiences through our rewards ecosystem. DHONI app not only enables seamless fan engagement but also offers unparalleled value through our extensive network of partners. At Enigmatic Smile, we vow to enhance user experiences, and the ‘DHONI’ app is a testament to that vision,” said Chandra Bhushan, India Head, Enigmatic Smile.
“The introduction of the ‘DHONI’ app is a significant milestone for both Enigmatic Smile and MS Dhoni’s loyal fanbase. This platform goes beyond just offering exclusive content—it creates an immersive experience that brings fans closer to their hero. By combining advanced technology with a comprehensive rewards system, we’re empowering fans to engage in a way that truly rewards their loyalty. We’re excited about the future, as we continue to enhance the app with new features and deeper connections, ensuring that this journey with Dhoni and his fans only grows stronger,” said Subash Manuel, Director, Enigmatic Smile.
The ‘DHONI’ app is poised to revolutionize the way fans interact with their cricketing idol, offering an unparalleled blend of exclusive content and rewarding experiences. By combining cutting-edge technology and a robust rewards ecosystem, it not only strengthens the bond between MS Dhoni and his supporters but also sets a new standard for fan engagement. As the app continues to evolve, fans can look forward to even more exciting features and deeper connections with the legend, making this a truly unique and rewarding journey for every cricket enthusiast.
