Over the last few years, social media has taken center-stage as the primary platform for networking and showcasing one’s body of work. Becoming an influencer has emerged as a craft of the digital age. A lot of creative minds from diverse fields like cinema, fitness, lifestyle, sports and activism are sharpening their social media skills every day and raising the bar.
PCJ Outlook Social Media Awards recognizes influencers who made a massive impact through social media in a glitzy evening at the Hyatt Regency in the country’s capital.
This year’s awardees like Shilpa Shetty, Athiya Shetty, Rajkummar Rao, Mallika Dua, Priya Varrier, Vivian Fernandes, JJ Walaya, Shahnaz Husain, Vinod Dua, Mallika Dua & more have now joined an elite list of illustrious OSMopolitans from the previous year – a list that includes the likes of Amitabh Bachchan, Twinkle Khanna, Saina Nehwal and many more.
“Outlook is a contextual magazine and so is a social media platform. PCJ Outlook Social Media Awards aka OSM Awards is a platform to honour the social media stars who use their influence to skilfully bring about a positive change in the society”, added Indranil Roy (CEO, Outlook Group)
Shilpa Shetty Kundra was awarded ‘Inspirational Celebrity Of the Year said, “Success isn’t when you win accolades, it’s when you are in a position where you are able to inspire, so this is a huge compliment. Thank you my social media family who have helped me be where I am.”
Rajkummar Rao winner of ‘Entertainer of the Year’ said, “Newton will always be a special film. The movie not just won several awards, including a National award recently, but it was also a great experience working with everyone associated with it. The content-driven movie has set a benchmark for several filmmakers to create many more Newtons.”
The PCJ OSM Awards winners have emerged only after a rigorous vetting process at the hands of the online voters and the esteemed jury members. This year’s panel of judges included Twinkle Khanna, Gul Panag, Hansal Mehta, Jose Covaco, Tanmay Bhatt