~ Collaboration brings together Salesforce’s AI-led platforms and Deloitte’s implementation expertise to accelerate the digital lending process of Godrej Capital’s subsidiaries ~
~ The collaboration integrates Salesforce’s AI-driven Loan Origination System (LOS) to complement and strengthen the existing AI-led infrastructure of Godrej Capital subsidiaries, accelerating digital onboarding, risk intelligence, and operational agility ~
In a significant move aimed at redefining the digital lending landscape in India, Godrej Capital, the financial services arm of the Godrej Industries Group, today announced a strategic collaboration with Salesforce, the global leader in AI-powered CRM solutions. This forward-looking alliance will enhance Godrej Capital’s technology ecosystem across its subsidiaries by modernizing its digital lending infrastructure and driving a superior, AI-enabled customer experience.
To ensure seamless integration and faster deployment, Deloitte India has been onboarded as the implementation partner for this multi-faceted transformation initiative. With this collaboration, the trio aims to set a new benchmark in lending agility, customer-centricity, and operational efficiency across the Indian financial services sector.
Godrej Capital’s digital revamp includes consolidating its Loan Origination System (LOS) into a best-in-class AI-powered platform powered by Salesforce, extending across its entire product portfolio. Built on next-gen AI capabilities, this transformation enhances every stage of the customer journey—from application to disbursement—delivering intelligent, frictionless, and hyper-personalized experiences.
Manish Shah, MD & CEO, Godrej Capital, said, “At Godrej Capital, our technology-first approach and ongoing investments in GenAI have been key to how we scale financial solutions. Our continued association with Salesforce, a global leader in AI-driven platforms complements these efforts, enabling us to deliver even smarter credit experiences, improve operational efficiency, and create new opportunities for personalization and speed. More importantly, this partnership reflects our shared focus on applying technology to solve real-world challenges in financial services and supporting India’s broader economic growth through a more inclusive, agile lending ecosystem.”
Arundhati Bhattacharya, President and CEO, Salesforce – South Asia, shared, “The financial services industry is at a defining moment — where technology is not just enhancing systems, but fundamentally reshaping how institutions engage, decide, and serve their customers. In a digital-first world, the future will belong to those who lead with intelligence, agility, and trust. AI is central to this shift – enabling faster decisions, deeper customer insight, and more personalized engagement at scale. Godrej Capital stands out as a bold innovator in this space – combining a strong customer-first ethos with a digital-first mindset. As they reimagine credit delivery not only for India’s MSMEs but for every borrower, entrepreneur, and household that fuels the country’s growth, we’re proud to support their journey with a unified, AI-powered platform that brings together data, intelligence, and speed to unlock the next frontier of inclusive growth.”
Ashwin Ballal, Partner, Deloitte India, added, “The integration of Salesforce’s AI-led platforms, combined with Godrej Capital’s digital-first vision, presents a tremendous opportunity to reshape lending experiences in India. Our deep domain knowledge, proven implementation capabilities, and global best practices will support Godrej Capital in building an agile, scalable, and future-ready digital infrastructure that delivers real business impact.”
Building on its commitment to innovation, Godrej Capital is leveraging its in-house SAKSHAM platform—an enterprise-grade GenAI and machine learning ecosystem tailored for the BFSI landscape. SAKSHAM serves as a centralized engine for AI development, enabling secure integration with Large Language Models (LLMs), while also streamlining governance and accelerating innovation across business functions. This empowers the company to deploy intelligent, scalable, and compliant solutions that align with the rapidly evolving demands of digital finance.
At the same time, Salesforce’s Agentforce platform is bringing next-level automation to the collaboration. Agentforce allows enterprises to deploy autonomous AI agents capable of executing tasks across workflows, transforming how businesses operate. By adopting this technology, Godrej Capital is laying the foundation for a digitally augmented workforce that amplifies human potential, improves decision-making, and delivers personalized experiences with greater speed and precision.
Together, these strategic tech integrations are enabling Godrej Capital to solidify its position as a digitally empowered, customer-centric financial services leader, ready to scale with agility and intelligence in a rapidly changing financial ecosystem.
