In the ever-evolving world of furniture, home goods and decor, Pepperfry’s latest Home Report Card ‘Rewind 2024’ is a must-read revelation for industry leaders, designers, and businesses alike. This comprehensive report offers game-changing insights into the shift in consumer trends and the transformation of home design preferences across India. For those at the forefront of the business, this serves as a critical reference to understand where the market is heading.
According to Pepperfry’s extensive analysis, which spans data from January to December 2024, India’s home shopping habits have taken a remarkable turn toward personalized, aesthetic, and space-efficient solutions. The demand for multi-functional furniture, aesthetic home makeovers, and space-saving innovations is surging. Among the top trending products are wall décor, sofa throws, abstract carpets, matte-finish serveware, hydraulic beds, and folding dining tables. These emerging preferences highlight a powerful shift toward maximizing space without compromising on style, elegance, and personalization.
Ashish Shah, Chief Executive Officer at Pepperfry, stated, “The Home Report Card ‘Rewind 2024’ is our second edition after 2023 and paints a clear picture of the evolving furniture and home goods consumption landscape in India. The trends we are seeing in consumer preferences, particularly in multi-functional furniture and smart design, are a direct reflection of how consumers are reimagining their living spaces. As a brand, we are thrilled to be at the heart of these changes, constantly innovating to meet the demands of a dynamic market. Our commitment to delivering an unmatched customer experience remains stronger than ever.”
The report emphasizes the growing significance of non-metro cities, which accounted for over 40% of new customer acquisitions in 2024. Cities such as Goa, Nagpur, Kochi, Vadodara, Bhopal, and Lucknow have seen significant consumer traction in the furniture and home goods segment. Pepperfry is proactively responding to this shift with new store openings, omnichannel services, and faster last-mile delivery capabilities.
As consumers increasingly focus on home organization and interior styling, home décor, furnishings, and kitchen accessories have become the next big category. This rising demand is driven by a shift towards creating well-designed, organized, and functional spaces. The trend is expected to continue, with more innovations likely to emerge to cater to the evolving consumer needs.
2024 has seen the emergence of smart furniture and sustainable, space-saving home goods. Kerala and Himachal Pradesh are leading in the adoption of bamboo furniture and upcycled décor. In metro cities like Mumbai, space-efficient solutions such as sofa cum beds now account for over 35% of sales, highlighting the shift towards compact and modular designs.
Pepperfry’s innovative omnichannel approach is driving growth, offering customers a seamless blend of online convenience and offline consultation. With 135+ stores across 80+ cities, Pepperfry is experiencing a remarkable 70%+ footfall-to-purchase conversion rate, demonstrating the importance of both digital and physical touchpoints. In-store orders have also proven to have three times the value of online orders, reinforcing the value of Assisted Buying which Pepperfry has started in 2024.
The festive season saw a surge in demand for lighting and décor, with Diwali driving a 150% increase in these categories. Bengaluru emerged as the late-night shopping capital, while Ahmedabad purchased 20% more barware than Goa, showing that style continues to trump function when it comes to home decor.
With over 1 lakh listings, 1,000+ brands, and an expansive omnichannel presence, Pepperfry continues to dominate the furniture and home goods category. As the leader in the industry, the company remains committed to providing customers with high-quality, stylish products, further cementing its position as India’s #1 destination for all things home.
Looking ahead, Pepperfry is poised to continue its leadership in the home design industry, anticipating and shaping the next wave of trends that will influence India’s evolving homes. The company’s strategic focus on growth, profitability, and innovation positions it to meet the dynamic needs of consumers and maintain its competitive edge in the market.
