A glittering Mumbai evening marks the launch of India’s first fashion-focused entrepreneurial reality show, uniting Bollywood, fashion icons, and investors on one stage.
In a dazzling celebration of fashion, entrepreneurship, and star power, JioHotstar officially unveiled ‘Pitch to Get Rich’, India’s first fashion-focused entrepreneurial reality series. The grand launch event brought together some of the most iconic names from Bollywood and the fashion industry, including Akshay Kumar, Karan Johar, Manish Malhotra, and Malaika Arora — setting the tone for a show that aims to reshape India’s fashion business landscape.
Produced by Fashion Entrepreneur Fund (FEF) and Dharmatic Entertainment, and powered by Vimal Elaichi, Pitch to Get Rich will premiere exclusively on JioHotstar on October 20. With an impressive ₹40 crore investment pool, the show promises to empower India’s next generation of fashion founders with real funding, mentorship, and global exposure.
The event not only unveiled the trailer but also introduced the vision behind the series. Attendees included Sanjay Nigam, Founder of FEF and the creative force behind the show; Apoorva Mehta, CEO of Dharmatic Entertainment; and Sushant Sreeram, Head of SVOD Business and CMO at JioStar.
Adding to the glam quotient, 14 founders from the show presented their brands through a mini runway showcase — offering a stylish preview of the creative diversity to come.
The featured labels include Cloud Tailor (tech-enabled tailoring platform), House of Armuse (luxury bridal couture), Philocaly (bespoke menswear), Dmodot (handcrafted footwear), Stylox, Banana Labs, Banana Club, and Heritage Bazaar, among others. Each represents a unique facet of India’s fast-evolving fashion and lifestyle ecosystem.
Blending entertainment and enterprise, the judging and investor panel boasts an impressive line-up: Akshay Kumar, Karan Johar, Manish Malhotra, and Malaika Arora, alongside business stalwarts Naveen Jindal, Dhruv Sharma, Ravi Jaipuria, Darpan Sanghvi, Gaurav Dalmia, Vagish Pathak, Vinod Dugar, and Gautam Singhania.
The show will also feature special guest appearances from Saif Ali Khan, Sara Ali Khan, Ananya Panday, Ronnie Screwvala, Diipa Khosla, and Shibani Dandekar, who will add their star power and entrepreneurial insights to the mix.
Power Quotes from the Launch
Akshay Kumar: “Entrepreneurship is about courage — the courage to take risks, reinvent, and lead. Pitch to Get Rich celebrates that spirit while championing the vision of Make in India.”
Karan Johar: “Fashion is not just about glamour; it’s a serious business. This show is where creativity meets commerce. It’s thrilling to watch India’s young designers dream big and pitch bold.”
Sushant Sreeram, CMO, JioStar: “Pitch to Get Rich is a shining example of a confident new India. It’s where fashion, ambition, and enterprise collide — inspiring a generation ready to shape the future.”
Sanjay Nigam, Founder, FEF: “This is where fashion, finance, and fame come together. We’re building an entertaining yet empowering format to nurture the next generation of fashion founders.”
From the makers of cultural powerhouses like Bigg Boss and Hustle, JioHotstar continues to mirror India’s evolving creative landscape. With Pitch to Get Rich, fashion becomes more than just a statement — it becomes a movement.
The series aims to turn dreamers into doers, showcasing real stories of hustle, innovation, and style. With its investment-first approach and storytelling flair, Pitch to Get Rich is poised to redefine how India looks at fashion entrepreneurship.
Pitch to Get Rich premieres exclusively on JioHotstar on October 20, 2025.
