As the International Indian Film Academy (IIFA) marks its Silver Jubilee in 2025, Bollywood icon Shah Rukh Khan, a key figure in IIFA’s remarkable 25-year journey, made a special appearance at the press conference in Mumbai. He was joined by IIFA co-founders Andre Timmins, Viraf Sarkari, and Sabbas Joseph, along with key dignitaries and partners, in an exciting announcement for the upcoming IIFA Awards. The star-studded lineup also included Kartik Aaryan, who’s all set to host the grand celebration of Indian cinema for the first time, and Nora Fatehi, who will dazzle audiences with her performance at IIFA’s milestone 25th edition in Jaipur.
With its rich history, vibrant culture, and unparalleled regal charm, Rajasthan stands as the perfect backdrop for this iconic celebration. IIFA’s remarkable journey as a trailblazer in the entertainment industry has become a global platform for fostering cultural exchange and unforgettable experiences. This union of Bollywood’s glamour and Rajasthan’s timeless heritage promises a spectacular tribute to Indian cinema and global artistry, right in the heart of Jaipur.”
With its rich history, vibrant culture, and unparalleled regal charm, Rajasthan stands as the perfect backdrop for this iconic celebration. IIFA’s remarkable journey as a trailblazer in the entertainment industry has become a global platform for fostering cultural exchange and unforgettable experiences. This union of Bollywood’s glamour and Rajasthan’s timeless heritage promises a spectacular tribute to Indian cinema and global artistry, right in the heart of Jaipur.”
Shah Rukh Khan, a cherished part of its 25-year journey, expressed his excitement, saying, “Some of my most treasured memories are woven into the journey of IIFA. Celebrating its Silver Jubilee in the vibrant city of Jaipur is magical. From the iconic inaugural ceremony in London to 25 years of unforgettable moments, IIFA has been a beacon of Indian cinema’s global impact. To be part of this legacy is an honor, and I look forward to reliving the magic with fans and friends in Rajasthan.”
Kartik Aaryan, who will host the landmark 25th edition of IIFA, shared, “I’m thrilled to celebrate the global success of Indian cinema in Jaipur as I host IIFA’s historic 25th anniversary. This is a dream come true and the perfect way to start 2025. IIFA in the Pink City promises to be an unforgettable spectacle for fans worldwide.”
Nora Fatehi, excited to perform at IIFA once again, said, “IIFA has always celebrated the best of Indian cinema, and my journey with it started in 2022. Performing for the fourth consecutive year at this grand event fills me with immense pride. As IIFA marks its 25th anniversary in Jaipur, I’m honored to be part of this monumental celebration and look forward to creating unforgettable memories with the fans and the IIFA family!”
Marking a historic milestone of 25 years of excellence in Indian cinema, the IIFA press conference unveiled that this year the IIFA I Can Make A difference campaign would focus on the IIFA Green Challenge, a powerful collaboration with Challenge for Green (CFG), mentored by Rajasthan’s Forest & Environment Ministry and supported by the Industry Ministry. This initiative, part of IIFA’s ongoing commitment to sustainability, aims to drive environmental stewardship through actions like tree planting, with a tree planted for every person attending IIFA as a guest, celebrity or ticket-buyer. The #IIFA25 Garden will honor and immortalize in nature, IIFA winners over the years, and the campaign will continue IIFA’s legacy of promoting environmental sustainability, water conservation, and women empowerment, furthering its message of collective action for a better future.
