In a decisive move that strengthens its leadership in India’s fast-evolving smart home ecosystem, Godrej Enterprises Group’s Locks & Architectural Solutions (LAS) division has expanded its flagship Har Ghar Surakshit initiative as it enters its ninth year. With India witnessing an accelerated shift toward intelligent living, Godrej is deepening its commitment to accessible, design-led smart security solutions for the mass-premium segment. The brand’s latest innovations—including a major digital safety initiative and the launch of an advanced Neo Digital Locks range—aim to fuel a targeted 21% growth in the smart home category while further democratizing technology-driven home protection across the country.
Locks & Architectural Solutions (LAS), a key business of the Godrej Enterprises Group, today announced a strategic scale-up of its flagship initiative Har Ghar Surakshit as it enters its ninth year. The expansion reflects LAS’s aggressive push into the high-growth smart home segment, targeting double-digit growth through a robust portfolio of digital locks. With an aim to democratize smart security solutions for India’s mass-premium consumers, the brand continues to focus on design and price innovation across its range of made in India digital locks.
Godrej has demonstrated remarkable growth in its digital locks category, with a 35% growth and a leading position in the market. On the occasion of Har Ghar Surakshit, Godrej’s flagship home safety awareness program, the brand introduced the Accidental Invitation App—a first-of-its-kind digital platform aimed at educating citizens on how oversharing on social media can compromise home security. Supported by Meta, the campaign highlights the risks of online oversharing by providing individuals with a personalized ‘Accidental Invitation Score’ and tailored safety solutions. Completely created on AI, the campaign features films that depict real-life scenarios, reinforcing the message that in today’s connected world, true security begins with mindful behaviour—both online and offline.
Social media-related cybercrimes in India have nearly tripled in the last five years. With cybercrimes becoming an increasing threat, digital safety is gaining precedence not just for security but also convenience. In response, Godrej has introduced a slew of affordable digital locks.
The all-new Neo Digital Locks Range represents the next evolution in intelligent security for modern Indian homes. Combining advanced technology, elegant design, and affordability, the range includes models equipped with features such as built-in video door phones, Wi-Fi and Bluetooth connectivity, multiple access modes, anti-theft alarms, and emergency power backup. With prices starting at INR 8,999, the Neo range is positioned to meet the diverse needs of urban consumers seeking convenience, security, and style.
Speaking on the occasion, Shyam Motwani, Business Head, LAS, Godrej Enterprises Group, said, “For eight years, Har Ghar Surakshit has championed home safety as a shared responsibility. With the Accidental Invitation App, we are extending this mission into the digital realm. The launch of the Neo Digital Locks Range marks a strategic step in redefining intelligent security for modern Indian homes and driving growth in the smart home category.”
With over 1.7 lakh home safety check-ups conducted to date—including more than 21,000 in FY26—Har Ghar Surakshit continues to accelerate nationwide awareness and adoption of smart safety solutions. This sustained effort has fueled consistent double-digit year-on-year growth across home safety offerings and digital locks, further cementing Godrej’s leadership in the category. The initiative has strengthened consumer trust while driving robust business performance, with digital locks contributing an increasingly significant share of revenue. With the introduction of the Neo Digital Locks Range, Godrej is poised to amplify category momentum and capture a larger portion of India’s rapidly expanding smart home market.
As India embraces a more connected, tech-forward lifestyle, Godrej’s expanded Har Ghar Surakshit mission and the debut of the Neo Digital Locks Range position the brand at the centre of the nation’s smart home revolution. By combining digital safety education with next-generation, design-driven security products, Godrej continues to set new benchmarks for trust, innovation, and consumer-first protection—strengthening its leadership in a market poised for rapid, long-term growth.
