~New 360° campaign #SirfJodoNahinFayedonKeSaathJodo set to go live from May 2025 across TV, Print, OOH & Digital Platforms~
Euro Adhesives, the flagship brand of Jyoti Resins & Adhesives Ltd. and one of India’s fastest-growing names in the wood adhesives category, has appointed acclaimed actor Pankaj Tripathi as its first-ever Brand Ambassador. This strategic collaboration marks a significant milestone in the brand’s journey, aimed at expanding its national footprint and strengthening engagement with consumers, professionals, and trade partners across the country.
Coinciding with this announcement is the launch of Euro Adhesives’ latest advertising campaign, #SirfJodoNahinFayedonKeSaathJodo — a compelling expression of the brand’s evolved value proposition. The campaign highlights not just a superior bond, but also key performance benefits including Fast Drying, Termite Resistance, Waterproofing, Weather Protection, and greater coverage with less product usage.
The integrated 360-degree campaign is set to roll out in May 2025 across Television, Print, Digital, and Out-of-Home (OOH) media platforms, reinforcing Euro Adhesives’ commitment to innovation and consumer-centric growth.
The campaign features Pankaj Tripathi in distinct avatars — a neighbourhood hardware store owner, a and a discerning homeowner — each film portraying a common real-world adhesive challenge solved with Euro’s trusted solutions for years!
Speaking on this announcement, Mr. Utkarsh Patel, Managing Director, Jyoti Resins & Adhesives Ltd., said, “At Euro Adhesives, we’ve always believed in forming strong, lasting bonds — not just between materials, but with every stakeholder across our ecosystem. In Pankaj Tripathi, we found a personality who embodies trust, authenticity, and pan-India appeal. His ethos aligns beautifully with our values, and through this partnership, we aim to further accelerate brand recall, drive preference, and expand our reach across urban and rural markets nationally.”
Pankaj Tripathi shared his excitement about joining the Euro family, “I believe that strength lies in the foundation — whether in stories or structures. Euro Adhesives stands for reliability and excellence, values I relate to deeply. I’m proud to represent a brand that empowers craftsmen and creators with the confidence to build lasting work, every single day.”
With a market capitalization of approximately INR 1,500 crores (~USD 180 million), Euro Adhesives—founded in 2006—has rapidly positioned itself as one of India’s most trusted names in woodworking adhesives. Renowned for its commitment to innovation, consistent product performance, and end-user satisfaction, the brand has earned a loyal following among professionals across the sector.
Headquartered in Ahmedabad, Euro operates a cutting-edge manufacturing facility in Santej and is scaling up operations to reach an annual production capacity of 40,000 tonnes. Its robust distribution network spans 14 Indian states, reaching over 100 cities and more than 12,000 dealer touchpoints, with direct connections to a vibrant community of over 350,000 carpenters nationwide.
As Euro Adhesives sets its sights on the future, the company is doubling down on category leadership by investing in R&D-driven product innovation, targeted brand marketing, and deep grassroots engagement—laying the groundwork for continued growth both within India and in potential international markets.
