Bitget, one of the world’s leading cryptocurrency exchanges and a pioneering Web3 company, has announced its partnership with UNTOLD, ranked among the top three music festivals globally. This strategic collaboration signals Bitget’s foray into the heart of pop culture, aiming to merge the pulse of music with the promise of Web3 innovation.
As the exclusive crypto partner of UNTOLD X in August and the upcoming UNTOLD Dubai later this year, Bitget is set to connect with over 400,000 festival-goers, bringing its bold “Feel the ₿eat” campaign to the global mainstage.
A Strategic Leap into Youth Culture
This marks one of Bitget’s most significant cultural collaborations yet. Following major partnerships with LALIGA and MotoGP, the UNTOLD alliance cements Bitget’s presence at the intersection of youth, entertainment, and tech. It’s not just sponsorship—it’s a statement. Bitget is here to elevate Web3 from the backroom to the backstage, blending immersive tech experiences with the rhythm of global music.
“We’ve partnered with athletes, champions—and now rockstars,” said Gracy Chen, CEO of Bitget. “UNTOLD speaks the language of the next generation. And so do we. Whether you’re vibing in the crowd or trading on the go, Bitget is there to make every moment count. We’re here to move with the rhythm of pop culture and show that Web3 is the gateway to expanding horizons.”
Global Talent Meets Decentralized Tech
Held in Cluj-Napoca, Romania, the 10th anniversary of UNTOLD is set to feature global acts like Post Malone, Armin van Buuren, Tiësto, Martin Garrix, and more. UNTOLD has built a legacy of world-class performances with past appearances by Imagine Dragons, Lenny Kravitz, Major Lazer, David Guetta, and Amelie Lens.
“We’re thrilled to welcome Bitget as a global partner of UNTOLD,” said Bogdan Rădulescu, Co-Founder & Chief Business Officer of UNTOLD Universe. “This isn’t just a sponsorship—it’s a powerful convergence of music, culture, and the future of finance. Together, we’ll shape unforgettable experiences that unite communities across continents.”
From VIP Access to Digital Empowerment
Festival attendees can expect exclusive Bitget VIP zones, backstage access, immersive brand activations, and digital surprises that introduce festivalgoers to the world of Web3 in real time. This is Bitget’s way of not just showing up—but showing the future.
The partnership will continue through UNTOLD Dubai, extending Bitget’s cultural footprint into one of the world’s most vibrant metropolises, further aligning digital finance with global cultural narratives.
As UNTOLD marks a decade of music magic, Bitget joins the celebration not just as a sponsor, but as a visionary partner helping redefine how new generations engage with music, money, and meaning.
