Bikaji Foods International Limited has unveiled its first-ever mega consumer campaign, Bikaji Khao London Jao (BKLJ), bringing an exciting opportunity for snack lovers across India. The nationwide campaign promises incredible prizes, with an assured gift on every purchase, adding an extra layer of delight to every snack. From cashback and discount vouchers to high-end rewards like Samsung TVs and TVS Jupiter scooters, the biggest highlight is the chance to win an all-expenses-paid trip to London!
The Bikaji Khao London Jao campaign goes beyond just offering rewards. It’s a large-scale 360-degree marketing effort, reaching consumers through television, print, digital platforms, and in-store activations. The idea is simple yet powerful: make every interaction with the brand a rewarding experience. This ensures maximum visibility and engagement, connecting consumers at every touchpoint.
To participate, consumers need to purchase specially marked products from select SKUs and large packs. Once the product is in hand, they can redeem their assured prize through a virtual spin wheel. The range of rewards includes cashback, vouchers, electronics, and even two-wheelers, with the ultimate prize being the London trip.
Manoj Verma, COO of Bikaji Foods International, remarked, “At Bikaji, we have always believed in delivering the best to our consumers. With ‘Bikaji Khao London Jao,’ we’re not only offering exceptional rewards but also creating a deeper bond with our customers. This is a huge consumer investment designed to reward loyalists, attract new users to the brand, and generate trials. This campaign reflects our dedication to elevating the consumer experience and ensuring their delight with our products.”
Neha Rao, Vice President – Marketing at Bikaji Foods International, elaborated, “The ‘Bikaji Khao London Jao’ campaign represents a significant milestone for us as it’s our first mega consumer offer. We’ve designed it as a 360-degree marketing initiative, ensuring a holistic engagement across multiple platforms—television, print, digital, and in-store activations. The goal is to reach consumers at every touchpoint, ensuring maximum visibility and engagement. The campaign’s unique proposition of ‘an assured gift in every pack’ sets it apart from typical promotions, making each consumer interaction rewarding. We want to make sure every consumer feels valued and connected to the Bikaji brand. This unique offer ensures that no one walks away empty-handed, creating a sense of excitement and confidence in every purchase.”
This initiative marks a significant milestone for Bikaji Foods, reinforcing their standing as one of India’s leading ethnic snack brands. It’s not just about driving sales; it’s about enhancing consumer engagement and loyalty on a grand scale.
For those eager to participate and explore the full details, head to Bikaji’s official website to view the terms and conditions of the campaign.
About Bikaji Foods International Limited (BIKAJI: NSE) Bikaji Foods International is India’s third-largest ethnic snacks company, known for its diverse range of traditional Indian snacks and sweets. Founded in 1993 by Shiv Ratan Agarwal, the company has become a household name, with a presence in 25 Indian states and four union territories. Bikaji also exports to 25 countries, including North America, Europe, the Middle East, Africa, and the Asia Pacific. With an extensive portfolio that includes bhujia, namkeen, packaged sweets, papad, and frozen foods, Bikaji is dedicated to bringing the authentic taste of India to snack lovers worldwide.
