Air India launches a brilliant campaign showcasing the inflight safety instructions in an innovative ‘safety mudras’ woven in a song and dance video showcasing different Indian classical dance forms.
The video features dancers presenting specific safety instruction in the eight dance forms from diverse regions of the country – Bharatnatyam, Kathak, Odissi, Bihu, Kathakali, Mohiniyattam, Ghoomar, and Giddha.
The video seamlessly integrates both the vital information of the airline’s safety briefing to its passengers as much as taking pride in showcasing the country’s beautiful destinations and culture through the dance forms.
Mc Cann Worldgroup has conceptualized this video with creative legends as Prasoon Joshi, Bharatbala and Shankar Mahadevan coming together to create this masterpiece.
Watch the video here…
The video was released on YouTube on 23 February, 2024.
