PEOPLE & TRENDSETTERS

Paresh Mishra, Sr. VP, Sales & Marketing, EsselWorld & Water Kingdom, was awarded Marketing Maverick title by the World Marketing Congress and World Leadership Congress

World Marketing Congress and World Leadership Congress hosted the first edition of Marketing Mavericks on 18th February 2021 where Mr. Paresh Mishra was presented the ‘Marketing Maverick’ title along with other stalwarts from the field of Marketing.

At a niche felicitation ceremony at Taj Lands End,  Mishra was awarded the title basis the evaluation of certain parameter such as ‘effective brand management for a higher trust quotient’, ‘targeted fusion marketing, leveraging synergies & cross-branding opportunities across multiple offline, website, social media, PR/ E- PR & email marketing channels’, ‘persuasive sales support with customer delight focus for enhancing viral marketing outcomes’, ‘agile thought leadership & CSR branding to boost long-term reputation’, ‘co-creating the theory of increasing returns paradigm for customers’ and ‘experiential and educative involvement’.

With an experience of 31 years, Paresh Mishra comes with an avid knowledge and expertise into Hospitality, Retail, Real Estate & Entertainment and has been managing various assets with Pan India Footprint. He works with a vision of revenue ownership and accountability, smart adaptability, customer centricity and building a strong team.

His expertise combines corporate, product, leadership, partnerships & people marketing to enhance sales & brand outcomes across the entire business value chain for EsselWorld, Water Kingdom and EsselWorld Bird Park.

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