In a bold move that fuses automotive artistry with elevated retail design, MG Motor India, in partnership with JSW Group, unveiled its first MG SELECT Experience Centre in Thane, Maharashtra — a space where futuristic engineering meets curated luxury. More than just a showroom, this avant-garde concept redefines what it means to shop for a car in 2025: a sensorial, gallery-inspired experience designed for the modern connoisseur.
With its minimalist architecture, sculptural car displays, and a lineup that includes the head-turning MG Cyberster and the ultra-luxe MG M9 Presidential Limousine, the Thane centre is a sleek introduction to the brand’s ambitious foray into India’s new-age luxury market.
A New Blueprint for Car Retail: Sculptural, Minimal, Elevated
MG SELECT isn’t following trends—it’s setting them. Drawing inspiration from the tranquil precision of contemporary art galleries, the space is an exercise in quiet luxury. The interiors are draped in sublime whites, earthy textures, and soft architectural contours, allowing the vehicles to command attention as sculptural centrepieces.
This is a departure from the sensory overload of traditional showrooms. Here, “less is more” is not a design choice—it’s a brand philosophy. Each interaction is deliberately slowed down, letting customers absorb details, textures, and innovation without interruption. It’s a highly visual, tactile, and emotional journey tailored for the luxury-minded buyer.
A New Era of Cars on Display: MG Cyberster & M9 Presidential Limousine
On display at the Thane Experience Centre are two of MG’s most talked-about global models—each a testament to the brand’s forward-facing design ethos.
The MG Cyberster, touted as the world’s fastest MG, is a bold, all-electric roadster that brings together retro British design and modern tech muscle. With sleek aerodynamic lines, scissor doors, and a cockpit straight out of a sci-fi fantasy, it’s not just a car—it’s a performance art installation on wheels.
In contrast, the MG M9 Presidential Limousine exudes quiet power. Built for dignitaries, visionaries, and those who move in rarefied circles, this flagship sedan is defined by opulence, sophistication, and an uncompromising tech-first approach. Its presence at the Thane launch sent a clear message: MG SELECT is catering to an elite class of Indian buyers with global aspirations.
Designed for the Next-Gen Luxury Consumer
“Luxury consumption in India is maturing—and quickly evolving,” said Anurag Mehrotra, Managing Director, JSW MG Motor India. “With MG SELECT, our aim is to transcend the transactional nature of car buying and craft an ownership experience that resonates with the sensibilities of the next-gen luxury consumer. This is about more than design—it’s about philosophy, connection, and community.”
Pawan Ailsinghani, Dealer Principal of MG SELECT Thane, echoed this sentiment: “This centre is not just about premium cars; it’s about offering our discerning clientele a sanctuary of design, innovation, and bespoke service. We envision this space as a hub for aspiration, exclusivity, and enduring relationships.”
Expansion Plans: 13 Cities, 14 Centres by End of Q3 2025
MG SELECT’s Thane launch is just the first chapter in a broader retail narrative. The brand has announced plans to roll out 14 flagship Experience Centres across 13 key Indian cities by the end of Q3 2025, signaling a decisive shift in how the luxury car segment will engage with its audience in India.
Each centre will be architecturally unique yet brand-consistent, offering location-specific experiences while retaining the essence of MG’s “Reimagining Luxury” vision.
The Intersection of Innovation, Sustainability, and Experience
MG SELECT isn’t just about redefining luxury—it’s about reframing the emotional and aesthetic appeal of car buying in a digitally enabled world. With sustainability in mind, a seamless customer experience, and a portfolio of iconic, future-ready vehicles, MG is clearly steering the conversation around what premium mobility should feel like in modern India.
For those who appreciate design-led thinking, elevated hospitality, and automotive innovation, the MG SELECT Experience Centre in Thane is not to be missed.
